Who is Fokwa Siaka?
An entrepreneur who builds, advises and mentors. Digital transformation consultant and Tony Elumelu Foundation mentor, based at Norrsken House in Kigali. More than ten years creating digital products and businesses across Africa, in English and in French.
Three roles, one story
I build products, I help businesses use what I have learned building them, and I pass it on to founders.
Entrepreneur
With my company, FOSIA Ltd, I have built FosiaHub, SHEREHE with its AI assistant Keza, Hodi and Amaso: platforms with AI agents, WhatsApp and Mobile Money at their core.
Consultant
I help businesses go digital, put AI to work and be found on Google and in AI answers. Always starting with a diagnosis.
Mentor
I mentor founders, including as a mentor with the Tony Elumelu Foundation, and through FosiaHub, where startups meet mentors and investors.
My path
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2015
Light Soft IT, Cameroon
I start in digital in Douala, building websites and search visibility for small businesses and helping companies modernise.
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The years after
Across Africa, and beyond
Over eight years with businesses in Africa and outside it, I learn what moves the needle where budgets are tight, infrastructure varies and trust is everything.
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2024
FOSIA Ltd, Kigali
Light Soft IT becomes FOSIA Ltd. We put AI into our own operations first, and I see search changing: Google and AI assistants start recommending specific businesses. I specialise in it and build Amaso to measure it.
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Since then
Platforms for Africa
FosiaHub for startups, mentors and investors. SHEREHE and Keza AI for events. Hodi for travel. Each one built around how African customers actually buy: WhatsApp and Mobile Money.
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Today
Norrsken House, Kigali
I split my time between building, advising a handful of businesses, at most five at a time, and mentoring founders.
Life will always give you what you work for! My motto
What I believe
Built in Africa, for Africa.
The best digital strategy for Africa is built by someone who lives its constraints and its opportunities.
Tested on my own products first.
I only recommend what I have tried in what I build. Untested advice is just theory.
Digital must bring business.
The only measure is whether your presence and your tools bring you real business.
How I work
A diagnosis first, always
I never recommend a strategy before understanding where you actually stand.
Real data, not impressions
You see the numbers and the positions. You always know what works, what doesn't, and why.
Five clients at most
The quality of the work depends on focus, and focus depends on limits.
Anywhere in Africa
Most of my clients are in East and West Africa. I work by video call and WhatsApp, in English or in French.
Shall we talk about your business?
Thirty minutes with me, free. Or find me on LinkedIn.
Or WhatsApp +44 7490 345653